A financial model, tested in the open
We track our unit economics — cost per acre, cost per head, payback on infrastructure — and publish the real numbers, so you can follow along as we find out whether this way of farming pays.
Regenerative practice only spreads if it pays, and we don't yet know whether ours does — we are at the start, not the finish. So rather than tell anyone how to do this, we are testing it in the open: keeping the books transparent and publishing the real numbers as they come in. A way of farming that needs a subsidy or a second income to survive convinces no one, and finding out honestly whether this one stands on its own is one of our three priorities, weighted right behind the land itself.
So we track the numbers that make the operation legible: cost per acre, cost per head, payback on infrastructure, and the return on the capital we put into fencing, water, and stock. We would rather show our real figures, mistakes and all, than present a tidy black box that only works because of something we haven't told you.
Where we share figures, they will be real and current. Where a number is still being worked out, we will say so rather than dress up a guess. That discipline is the part we won't trade away. If you want to follow the numbers as they accumulate, they live in the Farmer's Almanac — that is where we'll show whether this works, with the real figures, as we go.